Most people think their GTM problem means they need to add something.
More tools.
More outreach.
More content.
More automation.
But when I zoom out on businesses that feel stuck right now — founders and fractionals alike — the issue is rarely effort.
It’s disconnection.
Not from the market.
From the relationships that already exist.
Here’s what I see constantly:
Founders paying for lead gen while ignoring warm intros
Fractionals trying to “build visibility” instead of deepening trust
People chasing strangers instead of nurturing the network they already earned
GTM has quietly become code for:
“I need to manufacture momentum.”
But real momentum doesn’t work that way.
It comes from planting seeds, then actually tending to them.
Conversations you didn’t rush.
Follow-ups you didn’t automate.
Referrals you didn’t squeeze.
And yes — some of those seeds won’t bloom.
You don’t control that part.
But you do control whether you’re building a system that relies on cold tactics… or one that compounds relationships.
If your GTM feels heavier than it should right now, that’s usually the signal.
Not to add more.
But to pause long enough to ask:
Who already trusts me?
Who have I helped without realizing it?
Where am I skipping the nurture step because it feels “inefficient”?
The strongest GTM strategies I see in 2026 don’t look flashy.
They look intentional.
Human.
And slightly slower — until they suddenly aren’t.
All the best,
Natalie
Fractional Strategic Operations Leader
Coach for Fractionals
If you’re a CEO missing your numbers and your team’s stretched too thin, let’s talk — I can fix it.
If you’re ready to start a fractional business, The Fractional Launch Lab will get you there in 10 weeks.
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