Last Thursday on LinkedIn, I told you about my first fractional client — the one where I lowered my rate, only to learn I was replacing someone making 3x more.

But here’s what I didn’t share on LinkedIn: what was actually going through my mind, and what I found out later.

At the time, I thought:

That’s the script running through a lot of fractionals’ heads.

Then, once I started working with more companies, I paid closer attention to what they actually paid other fractionals.

One Seed-stage company (previously raised only $5M and were currently raising a bridge round) paid both hourly and monthly retainers:

Here’s the kicker: these were companies I assumed couldn’t afford those rates. But they did — because they needed the skillset.

The lesson? Pricing isn’t about what you think founders can afford. It’s about the value of solving the problem in front of them.

When revenue is stalling, margin is eroding, or a team is burning out, the right fractional hire isn’t an expense — it’s a lifeline.

That’s why I’m so passionate about helping fractionals get this right from the start.

P.S. This Wednesday I’m hosting a free Maven Lightning Lesson: Why Fractional Leadership Is the Smartest Move No One Talks About. Register even if you can’t attend.

All the best,
Natalie
Fractional Strategic Operations Leader

If you’re a CEO missing your numbers and your team’s stretched too thin, let’s talk — I can fix it.

If you’re ready to start a fractional business, The Fractional Launch Lab will get you there in 10 weeks.

If you are a fractional and you need to work through one big challenge (Pricing, GTM, ICP, etc.) book a consult.

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