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Sharpen Your Ops To Get an Edge. Build Fractional.

Free yourself and your team to do the best work with weekly playbooks, tools, and case studies to grow revenue and improve margin.

The Ops Edge — a short, weekly newsletter where I share:

The ops plays I use to boost revenue, margin, and capacity
How to decide when fractional leadership makes sense (and how to make it work)
Mindset shifts that help you lead without burning out
Project planning tips that keep you moving without the chaos

Hi! I’m Natalie Hoop

CEOs hire me to rebuild the systems their business has outgrown. As a Fractional Strategic Operations Leader and coach to aspiring fractional leaders, I’ve led changes that increased sales 238% in 30 days and added 68 margin points in four months.

The Ops Edge is where I share the proven plays, tools, and leadership mindset to grow without burning out your team.

Amid an intense and productive meeting of a creative agency

Featured


The Ops Edge: Issue 01

The Ops Edge: Issue 01

Fixing Margin Without Burning Out Your Team

Natalie Hoop
Aug 19, 2025
The Ops Edge – Issue 2

The Ops Edge – Issue 2

Fractional isn’t freelancing. And it isn’t a stopgap.

Natalie Hoop
Aug 26, 2025
What I Wish I’d Known Before My First Fractional Client

What I Wish I’d Known Before My First Fractional Client

Natalie Hoop
Sep 2, 2025
The Ops Edge: Issue 4

The Ops Edge: Issue 4

Natalie Hoop
Sep 9, 2025
The Ops Edge: Issue 5

The Ops Edge: Issue 5

Skill vs. Will: The Question Founders Skip Before Replacing People

Natalie Hoop
Sep 16, 2025
The Ops Edge: Issue 6

The Ops Edge: Issue 6

The Myth of W-2 Security

Natalie Hoop
Sep 23, 2025

One sharp, useful issue each week — part ops playbook, part leadership mindset, all results.

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